“Profits Are Better Than Wages”

It was probably the great American business philosopher Jim Rohn from whom I first heard the phrase, “profits are better than wages.” I knew this implicitly my whole life. Wasn’t the paper route I had as an elementary school kid, the “landscaping” business as a teenager, the karate classes I taught at the community college, my consulting firm [James Alvino & Associates] founded in 1990 more ME than the guy punching the proverbial time clock just to make ends meet?

Like many of you, I’ve been there and done that, built somebody else’s dream at the expense of my own. Hey, but I know how to leverage and parley. I built an expertise too in strategic planning and creative problem solving (CPS); honed my training, presentation, and communication skills; and developed the passion to strike out on my own – you know, my turn now, my piece of The American Dream.

And now it’s YOUR turn too!

For the Record

If you need to know my pedigree, here it is: I got “poor dad’s” advice a la Robert Kiyosaki, got good grades, went to the best schools, got terminal degrees (Ph.D. in philosophy from Boston College), and set out to make my mark in the world.

I’ve always been an achiever with a strong pursuit of excellence. To use the common phrase, “Be Your Best Self Now,” my Best Self in high school was Best Athlete, in college Best Honors Student, in grad school Best Ph.D. Candidate, in business Best Company President, Best CEO of three companies, as a writer Best Educational Journalist (multiple publications and awards), and as an entrepreneur, The Best Entrepreneur I Can Be! My first business mentor was Arthur Lipper III of Wall Street fame.

Go to    for the fine points and to connect with me on LinkedIn.

The Roads to Riches

Author and billionaire Ken Fisher in his book, “The Ten Roads to Riches,” talks about how the wealthy got there and how you can too. As you’ve probably guessed there isn’t just one road, and there aren’t 100 either. Of the 10 Fisher talks about, what I and Monetize Your Niche®, Inc. are about is helping you identify your niche, your passion, your creative idea… and build your fortune around it. It’s that simple.

I am often called "The Potentializer" for empowerig those with whom I interact to Be Your Best Potential Now. And my burning desire is to help YOU fulfill your Highest Potential! [Please watch this video endorsement by my mentor Jeffery Combs.]

I am a committed individual. As your personal Monetize Your Niche® coach I am committed to empowering you to Be Your Best… whatever that is and whatever it takes. I am committed to bringing you the Best Tools and Resources on the market to help you pursue your passion for profit and live the life and lifestyle you deserve. Click here for our coaching programs.

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Want to speak with me? Call 714-903-8584 today.

PS – In Case You Wondered

I do have a personal life, and like most of you I face the same challenges juggling and balancing priorities. My wife and I and our black lab and turtle live in Huntington Beach, CA. My daughter and her husband live and work in North Hollywood. Every August for the last 12 years, my wife and I have competed in the Pike’s Peak Ascent (half marathon culminating at 14,115 feet) and invest much of our time training for this and other trail running events.

One of the greatest lessons I ever learned at home was persistence and perseverance. Success is not a sprint but a marathon. There are no failures, only lessons. The glass is neither half empty nor half full, it is overflowing with possibility and opportunity. I’m fond of quoting Wayne Gretzky, “You miss 100% of the shots you don’t take.” Take the shot!